Built for when you need systematic SEO work rather than one-off advice. Runs technical audits checking crawlability and Core Web Vitals, does keyword research with intent mapping and difficulty scoring, optimizes on-page elements with specific character counts and placement rules, and builds link acquisition plans with quality thresholds. The workflow is checkpoint-driven, which keeps projects from drifting. Includes a troubleshooting section covering 2026-specific issues like INP replacing FID and AI Overviews eating organic CTR. Honest take: the checklists and metrics tables are more useful than the example scripts, which are stubs. Good if you want structured SEO process documentation alongside the actual optimization work.
npx skills add https://github.com/borghei/claude-skills --skill seo-specialist