Covers the full brand identity process from strategy through execution. You get frameworks for defining brand purpose and positioning, a rundown of the 12 brand archetypes with examples, and practical templates for logos, color systems, and typography hierarchies. The voice and tone section includes a spectrum model for adjusting tone by context, which is useful when you're not sure how formal to be in different scenarios. Heavy on templates and visual diagrams. Good if you're building brand guidelines from scratch or need to explain brand decisions to stakeholders who want structure.
npx skills add https://github.com/travisjneuman/.claude --skill brand-identity