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Built for the Claude Code community with Claude Code by mertbuilds.com

Independent project, not affiliated with Anthropic
travisjneuman avatar

Brand Identity

travisjneuman/.claude
1.3k installs86 stars
Summary

Covers the full brand identity process from strategy through execution. You get frameworks for defining brand purpose and positioning, a rundown of the 12 brand archetypes with examples, and practical templates for logos, color systems, and typography hierarchies. The voice and tone section includes a spectrum model for adjusting tone by context, which is useful when you're not sure how formal to be in different scenarios. Heavy on templates and visual diagrams. Good if you're building brand guidelines from scratch or need to explain brand decisions to stakeholders who want structure.

Install to Claude Code

npx -y skills add travisjneuman/.claude --skill brand-identity --agent claude-code

Installs into .claude/skills of the current project.

CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
Lid closed, agents working
Lid closed, agents working
Keeps your Mac awake while Claude Code, Codex or Cursor works. Lets it sleep when they are done.
Try free for 7 days →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
Block distraction from your iPhone for freeBlock distraction from your iPhone for free
Block distraction from your iPhone for free
Block distracting apps from your iPhone permanently without a 3rd party app. Free and open source.
Block now (100% free) →
CodeHealth MCP ServerCodeHealth MCP Server
CodeHealth MCP Server
Protect your code quality, stop the AI slop.
Try For Free →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
Open Steps
Open Steps
Free an open-source skills that make AI coding agents easier to understand, verify, and control.
Download for free →
CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
Lid closed, agents working
Lid closed, agents working
Keeps your Mac awake while Claude Code, Codex or Cursor works. Lets it sleep when they are done.
Try free for 7 days →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
Block distraction from your iPhone for freeBlock distraction from your iPhone for free
Block distraction from your iPhone for free
Block distracting apps from your iPhone permanently without a 3rd party app. Free and open source.
Block now (100% free) →
CodeHealth MCP ServerCodeHealth MCP Server
CodeHealth MCP Server
Protect your code quality, stop the AI slop.
Try For Free →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
Open Steps
Open Steps
Free an open-source skills that make AI coding agents easier to understand, verify, and control.
Download for free →
Files
SKILL.md

Select a file.

Featured
CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
Lid closed, agents working
Lid closed, agents working
Keeps your Mac awake while Claude Code, Codex or Cursor works. Lets it sleep when they are done.
Try free for 7 days →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
Block distraction from your iPhone for freeBlock distraction from your iPhone for free
Block distraction from your iPhone for free
Block distracting apps from your iPhone permanently without a 3rd party app. Free and open source.
Block now (100% free) →
CodeHealth MCP ServerCodeHealth MCP Server
CodeHealth MCP Server
Protect your code quality, stop the AI slop.
Try For Free →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
Open Steps
Open Steps
Free an open-source skills that make AI coding agents easier to understand, verify, and control.
Download for free →
Categories
Marketing & SEODesign & UI/UX
First SeenMay 16, 2026
View on GitHub

More from travisjneuman/.claude

All 33 skills →
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  • Leadership226
  • Investment Memo Generator208
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  • Video Production202
  • Statistics Verifier201
  • Hr Talent197
  • Contract Redliner190

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