Marketing Analyst

If you're analyzing campaign performance or trying to figure out where your marketing budget actually belongs, this gives you a structured workflow from data collection through attribution modeling to executive reporting. It includes multiple attribution models (first-touch, last-touch, position-based, etc.) with actual Python implementations, benchmark tables for metrics like CAC and ROAS, and an A/B test statistical analyzer. The workflow checkpoints are practical, like requiring every KPI to have both a target and a data source before you proceed. It's opinionated about the position-based model for B2B and includes a budget reallocation framework that forces you to back recommendations with expected ROI numbers.

Install to Claude Code

npx -y skills add borghei/claude-skills --skill marketing-analyst --agent claude-code