Naming 6 Gates

This is a six-gate filtering system for brand naming that treats it like an engineering problem instead of a creative exercise. You run candidates through linguistic tests (TTS pronunciation in 15+ languages), trademark screening (INPI, EUIPO, USPTO), AEO checks (does it tokenize cleanly, will ChatGPT confuse it with generic terms), and narrative potential. The gates loop back, so a name that fails legal or entity strength sends you back to generation. It assumes you're naming for 2026, which means optimizing for AI recommendation engines and voice assistants first, aesthetics second. The brief format and five typologies (analogical, metaphorical, neologism, portmanteau, empty vessel) keep generation structured instead of vibes-based.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill naming-6-gates --agent claude-code