Naming

This is for when names feel off but nobody can articulate why. It walks you through five diagnostic states (doesn't feel right, names don't belong together, forgettable, sends wrong signals, doesn't work practically) and analyzes across four layers: sound (depth vs. light vs. power phonemes), meaning (descriptive, metaphorical, abstract), cultural (category conventions), and functional (spelling, typing, domains). Works for brands, products, characters, place names, titles. The phoneme frequency tables and sound-meaning connections are genuinely useful reference material. For professional brand work, it enforces a phased process where you complete discovery before generation, which apparently produces better results than doing everything at once.