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guia-matthieu avatar

Copywriting Awareness

guia-matthieu/clawfu-skills
192 installs145 stars
Summary

If you've ever written copy that didn't convert and couldn't figure out why, it's probably an awareness mismatch. This skill implements Eugene Schwartz's five-stage framework from Breakthrough Advertising to diagnose where your audience sits on the spectrum from "doesn't know they have a problem" to "ready to buy right now." You feed it your product and traffic source, and it tells you whether to lead with curiosity, agitate pain points, explain mechanisms, or just ask for the sale. The breakdown is thorough, with specific headline formulas, content types, and CTAs for each stage. Most useful when you're building multi-stage funnels or trying to figure out why your landing page bounces people who aren't ready for a hard pitch yet.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill copywriting-awareness --agent claude-code

Installs into .claude/skills of the current project.

CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
Lid closed, agents working
Lid closed, agents working
Keeps your Mac awake while Claude Code, Codex or Cursor works. Lets it sleep when they are done.
Try free for 7 days →
Block distraction from your iPhone for freeBlock distraction from your iPhone for free
Block distraction from your iPhone for free
Block distracting apps from your iPhone permanently without a 3rd party app. Free and open source.
Block now (100% free) →
Granola, the best AI meeting recorder
Granola, the best AI meeting recorder
Notes, actions and memory. Without a meeting bot. First month 100% off.
Download for free →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
Open Steps
Open Steps
Free an open-source skills that make AI coding agents easier to understand, verify, and control.
Download for free →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
Lid closed, agents working
Lid closed, agents working
Keeps your Mac awake while Claude Code, Codex or Cursor works. Lets it sleep when they are done.
Try free for 7 days →
Block distraction from your iPhone for freeBlock distraction from your iPhone for free
Block distraction from your iPhone for free
Block distracting apps from your iPhone permanently without a 3rd party app. Free and open source.
Block now (100% free) →
Granola, the best AI meeting recorder
Granola, the best AI meeting recorder
Notes, actions and memory. Without a meeting bot. First month 100% off.
Download for free →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
Open Steps
Open Steps
Free an open-source skills that make AI coding agents easier to understand, verify, and control.
Download for free →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
Files
SKILL.md

Select a file.

Featured
CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
Lid closed, agents working
Lid closed, agents working
Keeps your Mac awake while Claude Code, Codex or Cursor works. Lets it sleep when they are done.
Try free for 7 days →
Block distraction from your iPhone for freeBlock distraction from your iPhone for free
Block distraction from your iPhone for free
Block distracting apps from your iPhone permanently without a 3rd party app. Free and open source.
Block now (100% free) →
Granola, the best AI meeting recorder
Granola, the best AI meeting recorder
Notes, actions and memory. Without a meeting bot. First month 100% off.
Download for free →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
Open Steps
Open Steps
Free an open-source skills that make AI coding agents easier to understand, verify, and control.
Download for free →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
Categories
DocumentationMarketing & SEO
First SeenJun 3, 2026
View on GitHub

More from guia-matthieu/clawfu-skills

All 96 skills →
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