Cta Writing

This is essentially a direct response copywriting framework compressed into a Claude skill. It gives you formulas for writing button text and CTAs matched to different funnel stages (cold traffic gets "Learn More", hot traffic gets "Start Free Trial"), plus the microcopy that goes around buttons to reduce friction. The methodology pulls from Joanna Wiebe and CXL Institute, which means it's grounded in actual conversion research rather than generic marketing advice. Most useful when you're staring at a landing page wondering whether your CTA should say "Get Started" or "Start My Free Trial" and need 10 variations to test. The A/B test section alone will save you from writing yet another bland "Submit" button.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill cta-writing --agent claude-code