This is a structured diagnostic tool for marketing pages and forms that aren't converting. It walks through a seven-point analysis framework covering value prop clarity, message match, CTA hierarchy, proof, objection handling, friction, and scannability. You feed it a URL or screenshot plus context, and it returns quick wins, high-impact changes, and test hypotheses you can hand off to ab-test-setup. The scope discipline is tight: it explicitly routes product onboarding, lifecycle email, and pricing strategy to their own skills. Most useful when you have a page that's getting traffic but bleeding conversions and you need someone to tell you whether it's a copy problem, a trust problem, or a form problem.
npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill conversion-rate-optimization