If you're a PMM at a Series A+ SaaS company trying to nail positioning or enter new markets, this is a legitimately comprehensive playbook. It covers April Dunford's positioning methodology, ICP scoring in HubSpot, competitive battlecards, and international expansion strategies for hybrid PLG and sales-led motions. The frameworks are specific enough to actually use, from ICP validation checklists to buyer persona breakdowns across economic, technical, and champion roles. What's useful here is the Series A context baked throughout, like focusing on 3-5x YoY growth targets and prioritizing US, UK, and Germany for geographic expansion. It's opinionated about segmentation and gives you the KPIs that actually matter for each marketing role.
npx skills add https://github.com/davila7/claude-code-templates --skill marketing-strategy-pmm