Connects to the Google Analytics API to pull traffic metrics, user behavior data, and conversion stats, then helps you interpret what's actually happening on your site. You set up a service account with viewer access, point it at your GA4 property, and ask questions like "why is my bounce rate spiking" or "which traffic sources convert best." It comes with Python scripts for fetching data and includes metrics references and analysis examples. The real value is having Claude spot patterns in your analytics and suggest concrete fixes instead of just staring at dashboards. Works entirely with aggregated data, no PII involved.
npx skills add https://github.com/davila7/claude-code-templates --skill google-analytics