Analytics Tracking

This handles analytics setup from initial planning through implementation, whether you're starting fresh with GA4 or auditing what's already there. It walks you through building a tracking plan, establishing naming conventions, and implementing events via GTM or direct integration. The framework is decision-focused rather than data-hoarding, which is the right approach. Covers the essentials for marketing sites, SaaS products, and e-commerce, including UTM strategies and event property standards. Useful when you need to move beyond "just throw GA4 on the page" and actually track things that matter for your business decisions.