Launch Strategy

This walks you through planning product launches using the ORB framework: owned channels you control (email, blog), rented platforms with algorithms (Twitter, app stores), and borrowed audiences (podcasts, influencer partnerships). It breaks launches into five phases from internal testing to full release, with specific tactics for each stage. The Product Hunt section is solid, covering pre-launch prep and launch day execution with real examples like SavvyCal. The framework is opinionated about building owned channels first rather than chasing viral moments, which is the right call for most SaaS products. Use this when you're announcing features or planning go-to-market, especially if you're tired of shouting into the void on social media.