Linkedin Ads

Handles Campaign Manager setup, targeting, and creative for LinkedIn's B2B ad platform. Covers Sponsored Content, Lead Gen Forms, Sponsored Messaging, and the full hierarchy from campaign groups down to individual ads. Strong on job title and company targeting, which is LinkedIn's real advantage when your ACV justifies the higher CPCs. Includes practical details like objective-based pricing, Insight Tag setup, audience sizing rules, and creative specs from the official Ads Guide. The skill warns you upfront that LinkedIn is expensive compared to Meta or Google, so it pushes narrow, high-intent targeting before you scale. Useful when you need to reach decision-makers by role or run ABM with company lists.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill linkedin-ads --agent claude-code