Rebranding Strategy

This walks you through the full rebranding playbook: domain migration, 301 redirect mapping, social media rollout, and internal comms. It's opinionated about timeline (plan for months, not weeks) and redirect hygiene (1:1 URL mapping, no chains, never redirect everything to homepage). You get phase-by-phase checklists, a typical 4-12 week timeline, and specific Google Search Console steps. The social media section is surprisingly good, pushing you to build a narrative instead of listing technical changes. Works best when you have a project context file it can read for brand details. Covers the gap between "we need a new domain" and "everything is live without breaking SEO."

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill rebranding-strategy --agent claude-code