Display Ads

Handles display advertising campaigns when you need to set up banner ads, programmatic buying, or retargeting across ad networks. Covers the practical bits: IAB standard sizes (300×250, 728×90, etc.), buying options from Google Display to DSPs like The Trade Desk, and metrics that matter (CTR for display is genuinely low at 0.1–0.5%, so set expectations accordingly). The pre-launch checklist and creative guidelines are straightforward. Most useful when you're moving beyond search and social into publisher inventory, whether that's direct deals or programmatic. Pairs with the paid-ads-strategy skill for deciding if display makes sense in the first place.