Generates alternatives and comparison pages that intercept competitor brand traffic, both organic and paid. Covers the full content structure: problem-focused intro, quick verdict above the fold, HTML comparison tables for AEO, individual alternative reviews, and migration CTAs. Handles three competitor types (direct rivals, bundlers, and indirect solutions) and works for both standalone landing pages and blog listicles. The skill emphasizes fairness and objective tone to build trust while still positioning your product effectively. Useful when you're targeting "X alternatives" keywords or running competitor brand keyword ads. Includes specific guidance on URL structure, SEO metadata, and why you should never send paid traffic to a blog article when users are searching for direct alternatives.
npx skills add https://github.com/kostja94/marketing-skills --skill alternatives-page-generator