This walks you through picking a domain for a new site: branded versus keyword-heavy, which TLD makes sense for your product, length and readability checks, and defensive registration to avoid squatters. It distinguishes between brand domains like Notion, partial match domains like FlowGPT, and exact match domains like png2jpg.com, with clear tradeoffs on SEO velocity versus long-term equity. The .ai TLD guidance is unexpectedly practical: those domains auto-hyperlink in Excel and Google Sheets, giving you natural backlinks when people mention your product. Good for the initial decision, not for managing multiple domains across a product family or handling a rebrand later.
npx skills add https://github.com/kostja94/marketing-skills --skill domain-selection