Covers GA4 setup, event tracking, conversion measurement, and data quality for web and app analytics. The skill walks through user ID implementation for cross-device tracking, CTA attribution to measure content ROI, and standard analytics patterns across marketing channels. It's structured as a reference guide you'd invoke when setting up tracking or debugging attribution issues. The material is practical but assumes you already know why you need analytics. If you're wiring up GA4 for the first time or trying to prove which blog posts actually drive conversions, this gives you the implementation checklist without the marketing theory.
npx skills add https://github.com/kostja94/marketing-skills --skill analytics-tracking