Google Search Console

Guides you through interpreting GSC performance data, indexing reports, and Core Web Vitals with practical chart reading techniques and investigation workflows. Covers the full range from clicks and CTR analysis to diagnosing why pages aren't indexed, with specific benchmarks like expected CTR by position (25-35% for rank 1, dropping to 2-5% for positions 6-10). The skill emphasizes avoiding common mistakes like comparing just two data points or sticking with default top 10 views. It includes API guidance for searchanalytics.query exports and correlating traffic shifts with deployments. Worth using when you need to move beyond raw numbers and actually understand what changed and why, especially for monthly reporting or triaging sudden drops in visibility.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill google-search-console --agent claude-code