Schema Markup

Handles Schema.org structured data implementation when you need rich snippets, enhanced search results, or AI search visibility. The skill walks you through JSON-LD markup for Article, Product, FAQ, Organization, and other types, with a useful reality check: Schema.org defines 800+ types but Google only supports a curated subset for rich results. It includes a comparison table showing what Google, Bing, and other engines actually support, maps schema types to SERP features (like how FAQPage powers People Also Ask boxes), and notes that HowTo schema was fully deprecated by Google in 2023. Covers both traditional SEO rich results and newer generative engine optimization where AI systems cite your content.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill schema-markup --agent claude-code