The seo-aeo-best-practices skill provides developers and content teams with guidelines for optimizing web content for both traditional search engines and AI-powered answer engines, covering metadata, structured data, technical SEO, and content quality standards. It addresses the problem of preparing sites for multiple discovery surfaces—Google Search, AI assistants like ChatGPT and Perplexity, and emerging AI Overviews—by consolidating best practices for SEO, AEO, and Google's EEAT framework in a single reference. The skill is applied when implementing page metadata, creating sitemaps and robots.txt files, adding JSON-LD schema markup, and evaluating content authority and trustworthiness.
npx skills add https://github.com/sanity-io/agent-toolkit --skill seo-aeo-best-practices