Article Content

This one focuses on writing the actual article text, not the page structure or SEO scaffolding. It walks you through intros, body sections, conclusions, and word count targets by article type (news posts at 300-600 words, pillar content at 2,000-3,500+, listicles around 1,200-2,000). The real meat is in the information gain section, which argues that unique data, counter-narratives, and SME quotes matter more than hitting some magic word count. It covers QAE patterns for body sections, answer-first writing for GEO, and how to tie content back to your product without being pushy. Use it when you're staring at a blank doc and need a structured way to draft long-form content that actually adds something new to the search results.