Discount Marketing Strategy

This handles discount and promo strategy for SaaS and e-commerce. It covers the usual suspects like BFCM campaigns, coupon codes, and annual plan discounts (15-25% is the sweet spot), but the real meat is the lifetime deal section. If you're considering AppSumo or similar platforms for cold start revenue, it lays out the trade-offs honestly: immediate cash and feedback versus support strain and potential revenue cannibalization. The financial guardrails are practical, like ensuring your LTV:CAC can actually support the discount before you tank your margins. It ties into pricing-strategy for base structure and links out to related skills for landing pages, banners, and referral programs when you need to actually implement the campaign.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill discount-marketing-strategy --agent claude-code