Branding

This one's for when you need to build or critique brand identity systems, from logos to full visual languages. It treats branding as a design discipline with principles: simplicity over complexity, consistency as the backbone of recognition, designing for the smallest size first. The skill comes with reference files for patterns, common failures, and validation rules, which it's supposed to consult before offering advice. The persona knows that logos aren't brands but symbols of them, and that great identity work feels inevitable once it exists. Use it when you're naming things, building color systems, writing brand guidelines, or trying to explain why that complicated logo won't work at favicon size.