Firecrawl Interact

Claude runs a systematic SEO audit covering crawlability, technical foundations, on-page optimization, and content quality. It checks robots.txt, sitemaps, Core Web Vitals, title tags, heading structure, and internal linking while flagging common issues like duplicate content, canonicalization problems, and keyword cannibalization. The skill includes a helpful warning about schema markup detection limitations since web_fetch can't see JavaScript-injected structured data. It adapts the audit scope based on your site type and provides actionable recommendations in priority order. Good for diagnosing traffic drops, pre-launch reviews, or comprehensive health checks when you suspect SEO issues but aren't sure where to start looking.

Here's a copywriting skill that actually knows what it's doing. It checks for existing product marketing context first instead of asking redundant questions, then walks through audience research, value props, and page structure systematically. Gives you headline formulas, CTA guidelines, and section-by-section frameworks for homepages, landing pages, pricing pages, and feature pages. References specific copywriting principles like benefits over features and customer language over company jargon. Provides multiple headline options with rationale and includes annotations explaining the strategic choices. Works well with the copy-editing skill for polishing drafts.

A solid collection of psychological principles and mental models for marketers who want to understand why people buy. The skill automatically checks for product context files to tailor recommendations, then walks through foundational thinking models like first principles and jobs-to-be-done, plus buyer psychology concepts like confirmation bias and the endowment effect. Each model includes specific marketing applications rather than abstract theory. Good for campaign planning, conversion optimization, or just understanding customer behavior. The examples are practical and the explanations avoid academic jargon, though some of the models overlap conceptually.

A comprehensive social media content creation assistant that goes beyond simple post generation. It checks for existing product marketing context before asking questions, builds content around a strategic pillar framework, and includes detailed platform specifications and character limits. The skill emphasizes content repurposing workflows, turning long-form content like podcasts or blog posts into multiple social media formats. It provides hook formulas, engagement strategies, and batching templates for consistent posting across LinkedIn, Twitter, Instagram, TikTok, and Facebook. Useful when you need structured social media strategy rather than just ad-hoc post ideas, especially if you're managing multiple platforms or repurposing existing content at scale.

When you know you need content but have no idea what to write about, this handles the strategic planning before you start typing. It digs into your business context, customer research, and competitive landscape to map out searchable versus shareable content opportunities. Generates topic clusters organized by buyer stage (awareness, consideration, decision), creates hub-and-spoke structures for comprehensive coverage, and identifies content pillars that align with what your audience actually searches for. It's the difference between randomly publishing blog posts and building a content engine that drives traffic and leads. Works especially well when you feed it keyword data or customer call transcripts.

This handles the full lifecycle of building SEO pages at scale, from keyword pattern research to template design to avoiding Google penalties. It covers 12 specific playbooks like location pages, comparison pages, and integration pages, with concrete implementation frameworks for each. The skill generates strategy documents, page templates with proper schema markup, and quality checklists to prevent thin content issues. What I like is how it emphasizes proprietary data over scraped content and gives you the technical architecture pieces like URL structure and internal linking patterns. It's built for anyone doing serious programmatic SEO, not just throwing up template pages and hoping they rank.