Social Media Analyzer

I don't have access to the source file, so here's what you're getting based on the description: a tool that crunches social media numbers across platforms. It calculates engagement rates, figures out your actual ROI instead of vanity metrics, and shows you how your campaigns stack up against platform benchmarks. You'd reach for this when you need to justify budget spend or figure out which platform is actually moving the needle. The benchmarking piece is the real value here since most teams are flying blind on what "good" engagement looks like in their vertical. Saves you from building your own metrics dashboard or wrestling with each platform's native analytics.