Bulk Operations

Resources

Source of truth

This is the hubspot agent CLI; the hs developer CLI (@hubspot/cli) is a different tool and does not manage CRM data or workflows. hubspot <command> --help is authoritative. If anything in this file contradicts --help, trust --help and tell the user. Run hubspot objects types once at the start of a session to see what object types exist in this portal (standard + custom).

Submit Feedback

Use the hubspot feedback command to send a message to the owners of this CLI tool. Pass --source agent so it's attributed to agent traffic (it defaults to user):

hubspot feedback "batch upsert timed out on 5k rows" --source agent

This can be anything from:

• Specific bugs and hiccups you encountered
• Things you wish you knew before using the CLI
• Anything your user got confused, frustrated, or upset about
• Anything the user asked for that you couldn't do
• Any tools, capabilities, or skills you wish existed that would make future tasks easier

It takes one short line, attaches to the active HubSpot account, and doesn't block the task — send it and keep going.

Output shape

Every read command (list, search, get) emits JSONL — one JSON object per line:

{"id":"123","properties":{"email":"jane@example.com","firstname":"Jane"},"createdAt":"...","updatedAt":"...","archived":false,"url":"..."}

--properties email,firstname limits which fields the server returns under .properties. Downstream jq should use .properties.email, not .prop_email.

Write commands (create, update, upsert, delete, merge, associations create) accept JSONL on stdin and emit JSONL — one result per input line: {"id":"123","ok":true,"data":{...}} or {"id":"123","ok":false,"error":{"status":...,"message":"..."}}. Order of results matches input order — safe to join by line position.

Read in batch — never one-by-one

The CLI accepts multiple IDs natively. Never pipe IDs into xargs -I{} hubspot objects get ... — that spawns one CLI process per record.

# Positional args (small, known list)
hubspot objects get --type contacts 12345 67890 23456 --properties email,firstname

# Stdin from another command — one CLI call total
hubspot associations list --from companies:67890 --to contacts \
| jq -c '{id}' \
| hubspot objects get --type contacts --properties email,firstname,jobtitle

# Bare IDs on stdin also work
printf '12345\n67890\n23456\n' | hubspot objects get --type contacts --properties email

A single hubspot objects get reads up to ~100 IDs per call via the batch endpoint. For more, page in chunks of 100.

Bulk flow: paginate first, then reshape, then write

When operating on all records of a type (or all matches of a filter), always start with pagination-loop.sh — never run a bare list or search to "check how many there are." A bare call returns at most 100 records and you will have to re-fetch them anyway. To size the job first, use hubspot objects count --type <t> [--filter "..."], which returns the total matching count (e.g. {"object_type":"contacts","total":42}) without paging.

The canonical bulk pattern is:

1. Paginate all records to a JSONL file
2. Reshape with jq into the write payload
3. Pipe to the write command (update, delete, etc.) with --dry-run first

Pagination

list and search return at most 100 records per call. Use resources/pagination-loop.sh to collect all pages into a single JSONL file:

bash resources/pagination-loop.sh <object_type> <output_file> [properties] [extra_flags...]

Examples:

# All contacts with specific properties
bash resources/pagination-loop.sh contacts /tmp/contacts.jsonl email,firstname,lastname

# Search with a filter (passes extra flags through to the CLI)
bash resources/pagination-loop.sh contacts /tmp/leads.jsonl email,firstname '--filter' 'lifecyclestage=lead'

# All deals, default properties
bash resources/pagination-loop.sh deals /tmp/deals.jsonl

The script pages through --after cursors automatically, prints progress to stderr, and writes JSONL to the output file. Run it as a single foreground command — do not background it or reconstruct the loop inline.

Result ordering

search returns newest-first by default — it sorts descending on whichever create-date property the object type defines (createdate for contacts, hs_createdate for activities, and so on) — so the first page holds the most recent records rather than the portal's 2017-era ones. Sort on any other sortable property with --sort <property> (hs_lastmodifieddate, amount, ...) and flip direction with --sort-dir asc. list has no sort control — use search when order matters.

associations list also paginates (--limit / --after, default limit 100): under --format json the next-page cursor is at .meta.next, null once the last page is reached. A record can have far more associated records than one page holds, so treat a present cursor as "more remain" and page with --after until it is null.

Write in batch — always pipe

Write commands accept JSONL on stdin. The transformation between a read shape and a write shape is a jq reshape:

Use plural object names in from/to (contacts:, not contact:).

Safe destructive workflow

Irreversible writes — objects delete, merge, update, upsert, associations delete / limits-update, and metadata deletes (workflows, segments, views, reports, schemas, pipelines, properties) — always require the two-step dry-run → digest → confirm flow, at ANY row count (one record needs it just as much as 10k). Soft writes (objects create, views create/update/replace-field, label-only properties update, segments members-add) run without a digest; their --dry-run is a plain preview.

1. Dry-run — emits ONE preview line for the whole invocation (not per record), at every size:

{"ok":true,"dry_run":true,"executed":false,"mutation_kind":"RecordMutation","command":"objects delete --type contacts","target":{"kind":"contacts_record","id":"123","name":"123"},"impact":{"records_affected":1,"note":"Delete 1 contacts record(s)","reversible":false},"portal":"123456","digest":"blast-29cfdd48b583","expires_in_seconds":300,"apply_command_hint":"hubspot objects delete --type contacts --digest blast-29cfdd48b583 --confirm '123'"}

mutation_kind is RecordMutation for ≤100 rows and BulkData above the bulk threshold — the digest is present in both cases, so never filter on mutation_kind. Confirm values by command: objects delete/update → the record ID (single) or the row count (batch of 2+); objects upsert → the row count (always); objects merge → the secondary ID (one pair) or the row count (batch); metadata deletes → the target's name (workflow/view/report/schema/pipeline), the property/option name, or the row count (batch archives, associations batch ops). Don't construct the confirm value — copy it from apply_command_hint (or .target.id / .target.name on the preview line).

2. Execute within 5 minutes (digest TTL 300s): re-pipe the SAME inputs plus --digest and --confirm:

# 1. Preview
hubspot objects search --type contacts --filter "lifecyclestage=subscriber" \
| jq -c '{id}' \
| hubspot objects delete --type contacts --dry-run \
| tee /tmp/preview.jsonl

# 2. Lift the digest + confirm value (present at EVERY row count)
digest=$(jq -r 'select(.digest != null) | .digest' /tmp/preview.jsonl)
confirm=$(jq -r 'select(.digest != null) | .target.id' /tmp/preview.jsonl)

# 3. Execute — re-pipe the SAME inputs
hubspot objects search --type contacts --filter "lifecyclestage=subscriber" \
| jq -c '{id}' \
| hubspot objects delete --type contacts --digest "$digest" --confirm "$confirm"

Executing without --digest fails with digest_required (the error's next_step names the dry-run command); a wrong confirm fails with confirm_mismatch; an expired digest with digest_expired. --force is deprecated and ignored.

Recovery via hubspot history

Every destructive op (and its dry-run) is logged locally. Check what happened in the last hour and what's reversible:

hubspot history --since 1h --format table
hubspot history --since 24h --kind BulkData       # only bulk ops
hubspot history --since 7d --kind MetadataDestroy # schema deletes

history does not currently restore records — it's an audit log. If you deleted something by mistake, capture the history line and tell the user to restore via the UI.

For CRM property source history (who or what changed a property — WORKFLOW, INTEGRATION, IMPORT, CRM_UI), use hubspot objects history --type <t> --properties <p>. It flattens each property's version history into one row per change; UI-driven (CRM_UI) changes are excluded by default (--include-ui to keep them). Add --id <recordId> to read one record, or omit it to scan a page. This is separate from the local hubspot history audit log above — use it to investigate why a property changed after a bulk op.

Upsert beats search-then-create

For "create if missing, update if present" (the enrichment pattern), use upsert — one CLI call per record, no race condition:

cat external.jsonl \
| jq -c '{idProperty:"email", id:.email, properties:{firstname:.first, lastname:.last, company:.company}}' \
| hubspot objects upsert --type contacts --dry-run

# Or set idProperty once (upsert is irreversible — dry-run first, then execute):
cat external.jsonl \
| jq -c '{id:.email, properties:{firstname:.first}}' \
| hubspot objects upsert --type contacts --id-property email --dry-run \
| tee /tmp/upsert.preview.jsonl

digest=$(jq -r 'select(.digest != null) | .digest' /tmp/upsert.preview.jsonl)
confirm=$(jq -r 'select(.digest != null) | .target.id' /tmp/upsert.preview.jsonl)   # upsert confirm = the row count, even for one row

cat external.jsonl \
| jq -c '{id:.email, properties:{firstname:.first}}' \
| hubspot objects upsert --type contacts --id-property email --digest "$digest" --confirm "$confirm"

Rate-limit hygiene

create, update, and upsert batch stdin into chunks of up to 100 and call the real batch/create / batch/update / batch/upsert endpoints — one API call per 100 lines, not per line. delete issues one API call per stdin line. Test with head -n 50 before piping a 50k-row file — or use hubspot imports for purpose-built bulk ingest. If the API starts 429ing, the per-line (or per-chunk) output will show {"ok":false,"error":{"status":429,...}} — split your input file and retry the failed lines.

For large CSV ingests, hubspot imports is the purpose-built path: imports start (from a CSV file + import-request JSON; supports --dry-run), imports list, imports get <id>, imports cancel <id> (irreversible — dry-run first, then --digest/--confirm with the import ID), and imports errors <id>. Run hubspot imports --help for the request shape.

Common reshapes

See resources/json-patterns.md for the full set. The two you need 90% of the time:

# Read → update payload (update is irreversible — dry-run, then re-pipe with the digest/confirm from the preview)
hubspot objects search --type contacts --filter "industry=Tech" \
| jq -c '{id, properties:{lifecyclestage:"marketingqualifiedlead"}}' \
| hubspot objects update --type contacts --dry-run \
| tee /tmp/update.preview.jsonl

digest=$(jq -r 'select(.digest != null) | .digest' /tmp/update.preview.jsonl)
confirm=$(jq -r 'select(.digest != null) | .target.id' /tmp/update.preview.jsonl)   # single: record ID; batch of 2+: row count

hubspot objects search --type contacts --filter "industry=Tech" \
| jq -c '{id, properties:{lifecyclestage:"marketingqualifiedlead"}}' \
| hubspot objects update --type contacts --digest "$digest" --confirm "$confirm"

# Search → delete list (delete is irreversible — dry-run, lift, then re-pipe with --digest/--confirm)
hubspot objects search --type contacts --filter "!email" \
| jq -c '{id}' \
| hubspot objects delete --type contacts --dry-run \
| tee /tmp/delete.preview.jsonl

digest=$(jq -r 'select(.digest != null) | .digest' /tmp/delete.preview.jsonl)
confirm=$(jq -r 'select(.digest != null) | .target.id' /tmp/delete.preview.jsonl)   # single: record ID; batch of 2+: row count

hubspot objects search --type contacts --filter "!email" \
| jq -c '{id}' \
| hubspot objects delete --type contacts --digest "$digest" --confirm "$confirm"

Known constraints

• objects delete works under both user-OAuth (browser login, with the object's write scope) and a service key; a 403 means the active token is missing that write scope. The exception is the --gdpr permanent purge, which requires a service key (HUBSPOT_ACCESS_TOKEN) — the GDPR endpoint does not accept user OAuth tokens. objects update/merge/upsert also accept either token type. Some destructive operations (e.g. associations create/delete/batch/labels/limits, schemas delete) remain service-key-only and are enforced server-side, so HUBSPOT_SKIP_AUTH_CHECK will not get a user token past them.
• hubspot owners list returns CRM users; there is no teams object. For team-level operations, group by hubspot_owner_id client-side.
• hubspot segments provides CRM lists (Lists API): list, get, create, update (metadata), update-filters, delete, restore, and members-list / members-add / members-remove.
• hubspot sequences provides read-only access to Sales Hub sequences: list --user-id <id> (paginated, --name filter), get <id> --user-id <id> (steps + settings), and enrollments <contact_id> (a contact's enrollment history). Sequences are a product API surface (Sales Hub Professional+, automation.sequences.read scope), not a CRM object type — objects list --type sequences does not work, and there is no create/update/delete/enroll.
• Maintaining this section: the command surface grows — do not assume an API is absent because it was when this was written. When a new command family ships (see CHANGELOG.md), revisit these constraints. hubspot --help is authoritative for what exists today.