When you're staring at a blank page trying to come up with headlines, this gives you 25 variations across seven proven angles: curiosity, specificity, proof, urgency, contrarian, mechanism, and identity. Works for ad copy, email subject lines, hooks, anything where you need to grab attention. The real value is getting out of your own head and seeing different structural approaches side by side. It enforces variety by design, so you won't get 25 versions of the same sentence with synonyms swapped in. Think of it as a forcing function for exploration rather than a "pick the best one" generator. You'll still need to adapt the output to your voice, but it beats trying to manually brainstorm angles when you're already three hours into writing.
npx skills add https://github.com/realkimbarrett/advertising-skills --skill headline-matrix