This turns products into buyable offers by forcing you to think about outcomes instead of features. It walks through a four step process: define what success looks like for the buyer, extract concrete value like time or money saved, build urgency around inaction, then refine it down to something specific and believable. The output is three offer angles plus a dominant one with a "why now" hook. Useful when you're staring at a feature list and wondering why conversion rates are flat. It's opinionated about outcomes over hype, which is the right call. Pairs with avatar-extraction to match offers to specific buyer psychology.
npx skills add https://github.com/realkimbarrett/advertising-skills --skill offer-extraction