Creative Director

This is a structured creative system that applies agency-level thinking to briefs. It routes through five phases: intake, insight mining, methodical ideation using frameworks like SIT and bisociation, recursive scoring against six weighted criteria calibrated to Cannes standards, and articulation. The interesting part is the self-refinement loop: it generates concepts, scores them, and keeps iterating until breaking a 9+ threshold. It also primes against a library of 569 legendary campaigns to avoid saturated patterns. Works with messy inputs like voice transcripts or raw notes. Built for concept development and Big Ideas, not production work or media planning. The Pollard taxonomy check prevents the classic mismatch of pitching an execution when the brief needs a campaign platform.