Ma Playbook

Security leadership for growth-stage companies. Risk quantification in dollars, compliance roadmap (SOC 2/ISO 27001/HIPAA/GDPR), security architecture strategy, incident response leadership, and board-level security reporting. Use when building security programs, justifying security budget, selecting compliance frameworks, managing incidents, assessing vendor risk, or when user mentions CISO, security strategy, compliance roadmap, zero trust, or board security reporting.

Product leadership for scaling companies. Product vision, portfolio strategy, product-market fit, and product org design. Use when setting product vision, managing a product portfolio, measuring PMF, designing product teams, prioritizing at the portfolio level, reporting to the board on product, or when user mentions CPO, product strategy, product-market fit, product organization, portfolio prioritization, or roadmap strategy.

Creates an Architecture Decision Record following the Nygard format to document significant technical decisions, their context, and consequences. Use when making technical choices that affect system architecture, technology selection, or development patterns.

Analyze KiCad projects and PDF schematics: schematics, PCB layouts, Gerbers, footprints, symbols, netlists, and design rules. Reviews designs for bugs, traces nets, cross-references schematic to PCB, extracts BOM data, checks DRC/ERC, DFM, power trees, and regulator circuits. Every finding carries a confidence label and evidence source with trust_summary rollup. Analyzes PDF schematics from dev boards, reference designs, eval kits, and datasheets. Supports KiCad 5–10. Use whenever the user mentions .kicad_sch, .kicad_pcb, .kicad_pro, PCB design review, schematic analysis, PDF schematics, reference designs, Gerber files, DRC/ERC, netlist issues, BOM extraction, signal tracing, power budget, DFM, or wants to understand, debug, compare, or review any hardware design. Also for "check my board", "review before fab", "what's wrong with my schematic", "is this ready to order", "check my power supply", "verify this circuit", OSHWA certification readiness, or any electronics/PCB design question

Migrate an existing backend application to Encore. Supports any source framework, targets Encore.ts or Encore Go. Drives a structured DISCOVER → PLAN → MIGRATE workflow with `migration-plan.md` tracking.

When the user wants to audit, redesign, or plan their website's structure, URL hierarchy, navigation design, or internal linking strategy. Use when the user mentions 'site architecture,' 'URL structure,' 'internal links,' 'site navigation,' 'breadcrumbs,' 'topic clusters,' 'hub pages,' 'orphan pages,' 'silo structure,' 'information architecture,' or 'website reorganization.' Also use when someone has SEO problems and the root cause is structural (not content or schema). NOT for content strategy decisions about what to write (use content-strategy) or for schema markup (use schema-markup).