Brand Color Psychology

This gives Claude frameworks for making strategic color decisions grounded in actual psychology research, not just vibes. You get the 60-30-10 rule for visual hierarchy, Blue Ocean differentiation strategy (complete with examples like T-Mobile's magenta and Lufthansa's yellow), archetype color associations, and accessibility requirements with WCAG specs. The Color-in-Context theory is the standout bit: it emphasizes that red means different things on a sale banner versus a health app, so context matters more than universal color meanings. Auto-activates when you're discussing brand palettes or color strategy. Honestly useful if you're tired of generic "blue means trust" advice and want something you can actually defend to stakeholders.

Install to Claude Code

npx -y skills add mike-coulbourn/claude-vibes --skill brand-color-psychology --agent claude-code