Marketing Selling Point Generator

This is a structured approach to turning product features into marketing copy. It walks you through three phases: finding selling points from product data, competitor info, and user reviews; prioritizing them by differentiation and audience fit; then generating platform-specific copy with FAB frameworks and emotion hooks. The examples are detailed, showing how "40-hour battery" becomes "charge once a week, not every day" or gets adapted for Instagram versus e-commerce. Useful if you're repeatedly doing product launches or need a systematic way to brief copywriters. The pain point mapping and virality scoring are interesting additions beyond basic feature-to-benefit translation.

Install to Claude Code

npx -y skills add aradotso/marketing-skills --skill marketing-selling-point-generator --agent claude-code