You finish a project, the client's happy, you move on, and six months later you're in a sales call with nothing to show. This fixes that pattern. Feed it the raw details from a client win and it generates three formats: a two-liner for proposals, a story version for LinkedIn and sales calls, and a full case study for your website. It enforces an outcome extraction protocol that won't let you proceed without at least one specific number, which is the main reason most case studies feel hollow. The self-critique pass at the end catches common mistakes like making yourself the hero instead of the client. Solid for anyone who knows they should be documenting wins but never does.
npx skills add https://github.com/brianrwagner/ai-marketing-claude-code-skills --skill case-study-builder