This is a structured conversion audit system that scores homepages across six weighted categories, from above-the-fold elements to trust signals. It gates itself until you provide a URL or screenshot, classifies the page type (SaaS, service, or ecommerce) to apply the right scoring weights, then runs through a rubric that outputs specific numerical scores and an impact-versus-effort priority matrix. The headline rewrite section is consistently strong, forcing before-and-after comparisons with reasoning. What makes it useful is the self-critique pass at the end, where it flags gaps in its own assessment. Best for when someone drops a landing page link and asks why it isn't converting, and you want systematic diagnosis instead of vibes-based feedback.
npx skills add https://github.com/brianrwagner/ai-marketing-claude-code-skills --skill homepage-audit