Positioning Basics

This is a structured positioning workshop that forces you through five required questions before spitting out a statement. It won't let you skip to the output with vague answers like "we help businesses be more efficient." The best part is the competitive mapping table that makes you fill in real competitor names, not placeholders, and honestly answer when each alternative wins. It includes a self-critique checklist that flags common positioning mistakes like differentiators any competitor could claim. Delivers a full positioning doc with one-liner, elevator pitch, and competitive map. Use it when founders keep rewriting their homepage because they can't articulate who the product is actually for.