Positioning Workshop

A structured workshop that walks you through product positioning by asking adaptive questions about target customers, unmet needs, category, benefits, and differentiation. Instead of generic brainstorming, you get a facilitated discovery process that outputs a Geoffrey Moore positioning statement. It starts by gathering your existing marketing materials and competitor intel, then guides you through 5 questions with numbered options at each step. Best used before writing PRDs or launch plans when your messaging feels fuzzy or you need to align stakeholders on who you serve and why you're different. Not meant for products that already have clear, validated positioning or internal tools with no market positioning needs.

Install to Claude Code

npx -y skills add deanpeters/product-manager-skills --skill positioning-workshop --agent claude-code