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refoundai avatar

Positioning Messaging

refoundai/lenny-skills
2.1k installs1.2k stars
Summary

This consolidates positioning frameworks from 58 product leaders into prompts that help you articulate what your product actually does and who it's for. Use it when you're launching something, writing marketing copy, or when prospects keep asking sales to "back up and start over" in demos. The prompts push you to identify what customers are switching from, what makes you different, and who you're explicitly not targeting. It flags common traps like leading with features instead of outcomes or trying to appeal to everyone. The core insight is that positioning dictates everything else in your go-to-market, so get it right before you write code or launch campaigns.

Install to Claude Code

npx -y skills add refoundai/lenny-skills --skill positioning-messaging --agent claude-code

Installs into .claude/skills of the current project.

CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
ego lite browserego lite browser
ego lite browser
Fastest browser for AI agents to run web automation tasks, always free.
Download Free life-time →
Give your AI the whole web as clean markdownGive your AI the whole web as clean markdown
Give your AI the whole web as clean markdown
Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
inference shell
inference shell
create and run specialised agents in minutes
build now →
CodeHealth MCP ServerCodeHealth MCP Server
CodeHealth MCP Server
Protect your code quality, stop the AI slop.
Try For Free →
CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
ego lite browserego lite browser
ego lite browser
Fastest browser for AI agents to run web automation tasks, always free.
Download Free life-time →
Give your AI the whole web as clean markdownGive your AI the whole web as clean markdown
Give your AI the whole web as clean markdown
Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
inference shell
inference shell
create and run specialised agents in minutes
build now →
CodeHealth MCP ServerCodeHealth MCP Server
CodeHealth MCP Server
Protect your code quality, stop the AI slop.
Try For Free →
Files
SKILL.md

Select a file.

Featured
CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
ego lite browserego lite browser
ego lite browser
Fastest browser for AI agents to run web automation tasks, always free.
Download Free life-time →
Give your AI the whole web as clean markdownGive your AI the whole web as clean markdown
Give your AI the whole web as clean markdown
Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
inference shell
inference shell
create and run specialised agents in minutes
build now →
CodeHealth MCP ServerCodeHealth MCP Server
CodeHealth MCP Server
Protect your code quality, stop the AI slop.
Try For Free →
Categories
DocumentationMarketing & SEO
View on GitHub

More from refoundai/lenny-skills

All 86 skills →
  • Setting Okrs Goals2k
  • Behavioral Product Design2k
  • Pricing Strategy2k
  • Retention Engagement2k
  • Sales Qualification2k
  • Career Transitions2k
  • Written Communication2k
  • Designing Growth Loops1.9k
  • Fundraising1.9k
  • Ai Evals1.9k
  • Stakeholder Alignment1.9k
  • Designing Surveys1.9k
  • Technical Roadmaps1.9k
  • Evaluating Trade Offs1.8k
  • Prioritizing Roadmap1.8k
  • Design Systems1.8k
  • User Onboarding1.8k
  • Defining Product Vision1.8k
  • Problem Definition1.8k
  • Usability Testing1.8k
  • Conducting User Interviews1.8k
  • Writing Specs Designs1.8k
  • Building A Promotion Case1.8k
  • Enterprise Sales1.8k

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agents365-ai avatar
video-podcast-maker

agents365-ai/365-skills

Use when the user gives a topic and wants an automated topic-driven narrated explainer, podcast, or knowledge-summary video (Bilibili / YouTube / Xiaohongshu / Douyin / WeChat Channels), or asks to learn visual design patterns from a reference video/image. Trigger when the user mentions creating a knowledge video, narrated explainer, video podcast, or animated infographic-style video from a topic — even if they don't say "video podcast" explicitly. Also trigger when the user wants to regenerate, re-render, rebuild, update, or iterate on a narrated video this skill already produced — e.g. they edited the script/prompt, changed the visuals, or swapped the background music and want the final video remade (reuse the existing videos/{name}/ directory, never start a new project). Do NOT trigger for generic video editing, trimming, format conversion, color grading, or non-narrative video tasks. Produces 4K video via research → script → TTS → Remotion → MP4 + BGM.
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vercel avatar
flags-sdk

vercel/flags

Guide for feature flags and A/B tests with the Flags SDK (`flags` npm package) and Vercel Flags. Use when: declaring flags with `flag()`, using `vercelAdapter` or `vercel flags` CLI (add, list, enable, disable, inspect, archive, rm, sdk-keys), setting up providers/adapters (Vercel, Statsig, LaunchDarkly, PostHog, GrowthBook, Hypertune, Global Config, OpenFeature, Split, Flagsmith, Reflag, Optimizely, or custom adapters), implementing precompute patterns for static pages, setting up `identify`/`dedupe`, integrating Flags Explorer/Toolbar, working with flags in Next.js (App Router, Pages Router, Middleware) or SvelteKit, writing custom adapters, or encrypting/decrypting flag values. Triggers: feature flags, A/B testing, experimentation, flags SDK, flag adapters, precompute, Flags Explorer, feature gates, flag overrides, Vercel Flags, vercel flags CLI, vercel flags add, vercel flags list, vercel flags enable, vercel flags disable, `flags/next`, `flags/sveltekit`, `flags/react`, `@flags-sd
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samber avatar
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samber/cc-skills

Codifies how someone or a brand writes — prose mechanics (lexicon, syntax, rhythm, structure, signature moves) independent of emotional tone. Output: PROSE.md. Three modes: BUILD a fresh guide from SOUL.md + TONE.md + discovery interview; ADAPT an existing guide to a new channel; AUDIT a corpus for prose patterns before codification. Use when: writing rules for a content factory, codifying ghostwriting voice for multi-writer consistency, defining banned words and sentence-length targets, building a house style guide, reverse-engineering prose from a corpus, porting style across channels. Trigger on: PROSE.md, writing style guide, prose guide, house style, ghostwriter style, writing playbook, brand writing mechanics, signature moves. NOT for: writing actual content (→ linkedin-ghostwriting, technical-article-writer, press-release-writer), removing AI patterns (→ humanizer), tone decisions (→ copywriting-tone-of-voice), hooks (→ copywriting-hooks), CTAs (→ copywriting-cta).
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kostja94 avatar
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kostja94/marketing-skills

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samber avatar
substack-ghostwriting

samber/cc-skills

Write, optimize, and grow Substack content — both newsletter issues (email-first) and web posts (web-first articles/essays). Covers ghostwriting with voice matching, Substack algorithm optimization, Notes strategy, email formatting, SEO, growth tactics, and monetization planning. Use when the user mentions Substack, newsletters, write a newsletter issue, Substack post, Substack article, web post on Substack, evergreen content, SEO for Substack, newsletter growth, Notes strategy, ghostwrite for, match someone's voice, write in the style of, newsletter monetization, paid subscribers, or any task involving Substack as a platform. Also trigger for general article/newsletter writing even if Substack isn't named explicitly, or when the user wants to adapt existing content (blog post, talk, thread) into newsletter or web post format. Do NOT use for generic blog post writing without a newsletter/Substack context (-> See samber/cc-skills@technical-article-writer skill).
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dpearson2699 avatar
swift-api-design-guidelines

dpearson2699/swift-ios-skills

Apply Swift API Design Guidelines to name, label, and document Swift APIs. Covers argument label rules (prepositional phrase rule, grammatical phrase rule, first-label omission), mutating/nonmutating pair naming (-ed/-ing participle pattern, form- prefix, sort/sorted, formUnion/union), side-effect naming (noun for pure, verb for mutating), documentation comment structure (summary by declaration kind, O(1) complexity rule), clarity at call site, role-based naming, protocol naming (-able/-ible/-ing), default arguments over method families, casing conventions, and terminology. Use when designing new Swift APIs, reviewing naming and argument labels, writing documentation comments, or refactoring for call site clarity.
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