Designing Growth Loops

When you're trying to figure out how to make your product grow itself, this walks you through designing viral loops, referral mechanics, and product-led acquisition based on frameworks from 54 product leaders at companies like Dropbox and LinkedIn. It helps you identify which loop type fits your situation, checks if you have the economics to support it (like whether your LTV can handle paid acquisition), and finds the natural sharing moments in your product. The best part is the specific guardrails it provides, like flagging if you're trying to bolt on network effects as an afterthought or warning that referral programs only amplify existing word-of-mouth rather than create it. Focuses heavily on getting one dominant loop right before diversifying.

Install to Claude Code

npx -y skills add refoundai/lenny-skills --skill designing-growth-loops --agent claude-code