Launch Marketing

This is a product launch playbook distilled from 26 product leaders, and it's refreshingly opinionated. Instead of generic advice, you get specific tactics like pitching press as exclusives (not embargoes), decoupling soft launches from hard launches to reduce stress, and concentrating marketing into "lightning strikes" rather than spreading it thin. The framework walks through launch readiness, choosing between press vs community strategies, and avoiding common mistakes like treating funding as the story itself. Most useful when you're actually planning a launch and need to make decisions about timing, channels, and messaging rather than just reading theory. The concentric circles distribution model and "sizzle feature" concept are worth the price of admission alone.

Install to Claude Code

npx -y skills add refoundai/lenny-skills --skill launch-marketing --agent claude-code