Designing Surveys

This pulls together survey design advice from nine product leaders who've built serious research systems. It'll push you toward CSAT over NPS (calling out NPS as scientifically flawed), teach you MaxDiff surveys for feature prioritization, and hammer on basics like avoiding double-barreled questions. The timing guidance is specific: survey customers at 3-6 months when they still remember life before your product. Use this when you're setting up feedback collection and want to avoid the amateur mistakes that make survey data useless. The constraint-based prioritization approach (pick only three problems, then rank by frequency) is especially practical for cutting through noise.

Install to Claude Code

npx -y skills add refoundai/lenny-skills --skill designing-surveys --agent claude-code