This gives Claude a solid reference sheet for modern SEO practices, covering everything from E-E-A-T principles to Core Web Vitals targets (LCP under 2.5s, INP under 200ms, CLS under 0.1). You'd use it when building content strategies, auditing sites, or answering SEO questions where you want grounded, current advice rather than outdated 2015 tactics. The AI content guidelines are honest about the reality that Google cares more about quality and expert review than whether AI was involved in drafting. It's concise enough to stay useful without becoming a textbook, and the prioritized ranking factors cut through the noise about what actually matters.
npx skills add https://github.com/davila7/claude-code-templates --skill seo-fundamentals