Beachhead Segment

If you're staring at a spreadsheet of potential customer segments wondering where to actually start, this walks you through Geoffrey Moore's beachhead framework with the four criteria that matter: burning pain, willingness to pay, winnable market share, and referral potential. It pushes you to get absurdly specific rather than chasing a vague mass market, then scores your options and maps out a 90-day acquisition plan. The real value is in forcing you to validate all four criteria with actual customer interviews before you commit. Works best when you have multiple viable segments and need a disciplined way to pick one and go deep instead of spreading resources thin.

Install to Claude Code

npx -y skills add phuryn/pm-skills --skill beachhead-segment --agent claude-code