Retro

Create and maintain Architecture Decision Records (ADRs) optimized for agentic coding workflows. Use when you need to propose, write, update, accept/reject, deprecate, or supersede an ADR; bootstrap an adr folder and index; consult existing ADRs before implementing changes; or enforce ADR conventions. This skill uses Socratic questioning to capture intent before drafting, and validates output against an agent-readiness checklist.

Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.

Advanced motion patterns for React / Next.js — drag & drop, gestures, text animations, SVG path drawing, custom hooks, imperative sequences (useAnimate), loaders, and the full API decision tree. Requires motion-foundations.

End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the orchestration layer for multi-channel product launches.

Write, optimize, and grow Substack content — both newsletter issues (email-first) and web posts (web-first articles/essays). Covers ghostwriting with voice matching, Substack algorithm optimization, Notes strategy, email formatting, SEO, growth tactics, and monetization planning. Use when the user mentions Substack, newsletters, write a newsletter issue, Substack post, Substack article, web post on Substack, evergreen content, SEO for Substack, newsletter growth, Notes strategy, ghostwrite for, match someone's voice, write in the style of, newsletter monetization, paid subscribers, or any task involving Substack as a platform. Also trigger for general article/newsletter writing even if Substack isn't named explicitly, or when the user wants to adapt existing content (blog post, talk, thread) into newsletter or web post format. Do NOT use for generic blog post writing without a newsletter/Substack context (-> See samber/cc-skills@technical-article-writer skill).

When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.