Short Video Production

This handles the complete workflow for creating 15-60 second vertical videos optimized for Xiaohongshu and similar mobile-first platforms. You get detailed guidance on structuring videos by type (tutorials, reviews, vlogs, quick tips), filming techniques for vertical 9:16 format, and editing for maximum completion rates. The core insight is solid: the first 3 seconds determine 80% of success, and Xiaohongshu's algorithm heavily weights completion rate, so every second needs to justify itself. Includes practical tables comparing video types, equipment tiers from smartphone-only to professional setups, and format specs. Most useful if you're actually producing content for Chinese social platforms where short-form vertical video dominates, less so if you're just occasionally posting clips.