Viral Strategy

This breaks down the anatomy of viral content on Xiaohongshu into five core triggers: relatability, surprise, value, identity, and emotion. You get a research framework for studying what actually goes viral in your niche, plus specific tactics like optimizing for that critical first 30 minutes and designing content that screams "save this for later." The guide is honest about the 10% luck factor but focuses on the 90% you can control through format choices, algorithm signals, and emotional hooks. It's most useful when you're trying to break out of 200-1K view posts into the 10K-100K range, less so if you just need general engagement tips.

Install to Claude Code

npx -y skills add vivy-yi/xiaohongshu-skills --skill viral-strategy --agent claude-code