Brand Operation

This is for running an official brand account on Xiaohongshu when you need to build audience and drive sales without looking desperate. It walks you through brand positioning, content pillars (education, product info, social proof, values, entertainment), and a posting cadence that aims for 4-5 times per week with an 80/20 value to promotion ratio. The framework is opinionated about engagement rates you should hit (8-12% for educational content, 10-15% for user-generated stuff) and includes a monthly content calendar mapped to seasonal themes. If you're spinning up a brand presence from scratch or trying to fix a ghost town account, this gives you the structure. Just know it assumes you already have brand identity nailed down and resources to post consistently.

Install to Claude Code

npx -y skills add vivy-yi/xiaohongshu-skills --skill brand-operation --agent claude-code