Content Marketing

This is for building systematic content marketing strategies on Xiaohongshu, not just posting randomly. It walks you through defining a content mission statement, mapping five content pillars with posting schedules, and aligning content types to customer journey stages from awareness through advocacy. The funnel structure is thoughtful: educational content at the top, tutorials and case studies in the middle, product demos at the bottom. What's useful here is the emphasis on value-first approaches over promotional spam, plus the quick reference table that shows which content formats map to which funnel stages and production effort levels. If you're trying to build audience trust through content rather than just running ads, this gives you the framework.

Install to Claude Code

npx -y skills add vivy-yi/xiaohongshu-skills --skill content-marketing --agent claude-code