Pricing Strategy

This one helps you figure out what to charge and how to package your product. It covers the fundamentals like value-based pricing and choosing a value metric, then walks through actual research methods including Van Westendorp surveys and MaxDiff analysis for feature prioritization. The framework asks the right context questions upfront (your market, competitors, goals) before diving into recommendations. Honestly most useful if you're rethinking pricing strategy or launching tiers, less so for quick tactical decisions. The value metric section is solid, breaking down per-user versus per-usage versus flat fee with real tradeoffs.