Brand Consistency

When your animations feel generic or clash with your product's identity, this walks you through aligning motion with brand personality using Disney's animation principles. It connects each principle to brand expression: timing speeds for energetic versus calm brands, exaggeration levels for luxury versus playful products, squash and stretch for the right tone. The practical bits are solid, like defining three brand motion words, creating CSS motion tokens with consistent easing curves, and the audit checklist that asks whether you'd recognize the animation without seeing the UI. It's basically a framework for making sure your transitions don't accidentally make a banking app feel like a kid's game or vice versa.